Focus on One Thing and Do It Well


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The best piece of advice that I integrated into my business, and personal life, is to only do what I enjoy to do. When you are passionate about a pursuit, you are more likely to do it well and to succeed.

Working should not be just about making money. Life is too short not to enjoy eight hours (or more) out of your day. You can be the best at what you do, and you can make a lot of money, but if you are not having fun then the experience is far less than what it could and should be.

At Outsource Marketing, we are passionate about the work we do. We only work with clients with whom we enjoy collaborating. And, we only pursue projects that we are excited about, and which will contribute to greater good in our world. Most importantly, we only hire team members who are the best at what they do, and who enjoy working as part of our Team.

Jim Collins, the author of “Good to Great”, discusses the “Hedgehog Concept”, which compares the productivity of a fox to that of a hedgehog. A fox is scattered, and all over the place. However, a hedgehog is steady and methodical, and thus able to focus and achieve its ultimate goals. Unlike the fox in this analogy, the Outsource Marketing Team is focused, driven, productive, and goal-achieving.

At Outsource Marketing, we:

  • FOCUS on what we do best…prepare world-class Proposal Submissions
  • COLLABORATE with clients who we can help the most…Architects, Engineers, and Contractors
  • HIRE only the best… Strategic Thinkers, Writers, and Graphic Designers
  • WIN, as the majority of our proposals for our clients are successful