Don’t Tell Them; Show Them!
If you know anything about BC, you probably know that we have beautiful mountains, a lot of rain, and extremely expensive real estate. And where I live in the Lower Mainland of BC, you see real-estate agents promoting their services everywhere – benches, bus stops, the sides of buses, and on garbage or recycling stations. […]
Marketing and Selling Professional Services (i.e. How to Sell a Human Being)
Over the past five years or so, my firm has given a lot of thought to how to improve the marketing and selling of professional services. In many ways, it’s akin to ‘selling a human being.” When I speak of professional services, I mean high-cost services delivered by professional-trained individuals like architectural and engineering firms, […]