Posts made in February, 2017


To market and sell a professional service, you need to communicate to your customers what it’s like to work with you. You can’t just tell them; you need to show them.

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Professional services providers need their own marketing strategies and frameworks. They need systems and processes designed to position, differentiate, and convince consumers of the value they offer.
They need to know the three most effective ways to ‘sell a human being.’

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