Posts made in July, 2017


  Customer Research is the key to understanding how to grow and better meet the evolving needs of existing and potential clients. Every firm, at some point, has questions about how to best to meet the evolving needs of existing and potential clients. Questions it struggles to answer. For smaller firms, or those just starting out, maybe it involves determining how best to position a new product or price an innovative service...

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The Power of Your Proposal Summary   If you are doubting the power of your proposal summary, just imagine, for a moment, being a proposal evaluator. Put yourselves in their proverbial shoes. A stack, maybe 10 proposals, sit in front of you. You have an obligation, no duty, to review each one thoroughly. To evaluate each, with independence and fair-handedness, and to select the winning proponent that will deliver a vitally...

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