Relationships are the Key to the Longevity of a Successful Business


What is the most important asset in your business? Your product or service? Your computer or other equipment? The money you have in the bank? Perhaps surprisingly, it’s none of these things. The most important asset your business has is the relationships you’ve built along the way. Relationships are an integral part of long-term success, no matter what industry you work in.

Take Relationships to a Deeper Level

To truly cultivate long-term business relationships, take them to a deeper level – a level where trust, integrity, understanding and empathy come into play. Your intent must be to build a true, personal relationship built on mutual respect and loyalty.

Understanding where your clients’ challenges works wonders for building these relationships – trust is enhanced and your clients are more likely to seek your advice. The more a client comes to depend on you, the stronger your relationship becomes, and this is priceless.

Relationships are More Important Now than Ever

A new economy is emerging – one built on a complex network of information, interaction and change. This evolving business landscape, shaken by technological innovation, globalization and downsizing, has led us back to the most fundamental aspect of business – relationships.

Whether you’re dealing with clients, partners, investors, employees or the community as a whole, enhancing daily business relationships can unlock many great opportunities for your company, especially in terms of reduced marketing effort, accelerating growth, building value, entering new markets, and pooling expertise.

Don’t Forget your Staff

Creating an environment internally that instills fairness, trust and honesty builds loyalty. This is especially true, today, when employees, (and customers and others), can spread the word quickly if you act with dishonesty.

And, why not go one step further – have fun with your staff and create positive memories. In today’s collaborative, client-driven, networked economy, companies must nurture relationships with their employees, in an authentic and engaging way, to succeed.

Make a Mindful Action Plan

All of the above is not to say that a mindfully created process can’t be used for relationship development and management. It’s odd that we have budgets, financial plans and task lists, but rarely is a relationship action plan developed. How do you do this? Identify your business focus; make a prioritized list of individuals to contact; define what you can do for them; and plan when and how you will contact them.

It’s Simple: Help Others

Be very conscious of what you can do for others and how you can help them, thereby developing symbiotic, life-nurturing relationships. As a result, business itself becomes easier, more meaningful, and more successful – on multiple levels – for everyone involved.