Posts made in July, 2019


How To Write a Winning Proposal You know you offer your clients nothing but the best, but you sometimes need to prove it in order to win new business. Your marketing team can put potential clients in front of you, but getting the job means impressing leads enough to convert them into customers. A formal proposal is often the way to do so, but writing it can feel a bit daunting. After all, getting the job depends largely on what you...

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How to Hire a Marketing Consultant You’ve decided to take the plunge. Whether because of a slow spell, a new competitor or just the need for a more focused strategy, you’ve weighed the options and decided it’s time to hire a marketing consultant. Now you just have to pick one. The right consultant can work wonders for your business. Choose poorly, however. and you’ll find yourself paying potentially exorbitant...

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When to Hire a Marketing Consultant   You started your own business to make money for yourself rather than padding someone else’s pockets. You then swiftly learned more about business overhead than you ever wanted to know and quickly sought ways to lower yours. The most obvious way, of course, was to wear as many hats as possible to keep payroll and consulting expenses down. Although you’ve likely had much success in...

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