Meet Your Team.
Each Partner at Outsource Marketing is an expert in one, or several industries. We have worked in, or served, our selected markets for many years – business to business and professional services. We focus our efforts on select industries to ensure that we provide added value from day one. In addition, we are supported by a team of marketing consultants, each with an area of expertise in marketing. This approach differentiates us from other outsourced marketing services firms.
Effective marketing that really works begins with in-depth knowledge of the market, the players, and the ability to align marketing initiatives with business’ objectives. The result should end with memorable creative execution. Outsource Marketing brings this skill set to all of our projects.
Cheryl Schindler, Founder and Chief Executive Officer
Cheryl founded Outsource Marketing in 2009 and has now created a team of twelve exceptional professionals who provide specialized skills to the firm. The result: Outsource Marketing’s success rate on RFQ submissions has been consistently over 90 per cent.
With over 20 years of management experience in the professional services industry, Cheryl has developed marketing and sales strategies, created visual and written communications, grown and enhanced client relationships, and sourced new business opportunities on a global basis.
Cheryl has prepared and won hundreds of proposals, including Design-Build and Public-Private Partnership procured projects exceeding $3 billion in construction value. Her extensive knowledge of the Architecture, Engineering and Construction industries, and gift for effectively leading multidisciplinary client teams through a time critical proposal development process, have constantly created proposal-winning strategies, content and graphics.
A graduate of the University of British Columbia’s (UBC) Sauder School of Business Marketing and Sales Management Program, Cheryl also has a Certificate in Professional Communication from UBC and is a certified Sales and Marketing Executive. She has been recognized for Marketing Excellence, and for her expertise in outsourcing services, through awards and publications.
Outside of work, Cheryl is a creative writer, focusing on both poetry and a novel. In addition, she currently is, and has been for many years, an active volunteer in a variety of areas: Big Sisters, helping the elderly, feeding the homeless, and Canuck Hospice for Children.
Justin K Lacey, Partner
A results oriented leader with nearly 20 years of global marketing, sales, and business development experience, Justin has worked within clean-tech, aerospace, and professional services sectors.
Justin spent 10 years with Bombardier Aerospace, serving in a variety of roles, the latest being as the Director, Marketing & Customer Experience responsible for directing the world-wide branding, marketing and communication activities for this $4B division of Bombardier.
In addition, Justin led the Marketing & Communication activities of two Vancouver based clean-tech firms, VRB Power Systems and Day4 Energy, a leading provider of technologically advanced solar photovoltaic modules. Most recently, Justin led the marketing, communications and proposal development team at Kasian, regarded as one of the leading 100 architecture, interior design, and planning firms in the world with offices in Canada, the Middle East and Asia.
Justin K Lacey has a B.A. in Economics from the University of Western Ontario, an MBA from McGill University, and a degree in International Business from the Stockholm School of Economics.
Payal Jhaveri, Graphic Designer
Payal has over nine years’ experience creating graphic design and User Experience (UX) design to develop corporate identities, strategic branding, print and web designs, and marketing collateral. She enjoys providing exceptional, meaningful, and relevant design for the needs of all target audiences.
As Lead Graphic Designer for a fast-paced commercial real estate firm, Payal’s efforts were key to creating numerous, best-in-class proposals. Her professionalism and creativity, strict attention to detail, effectiveness in dealing with tight deadlines, and initiative in improving processes, helped lead the firm to a high proposal success rate.
Payal has completed the Graphic Design Program at Red River College (Winnipeg), the Web Design Program at Sheridan College (Oakville), and the UX Designer Program at Red Academy (Vancouver). She also has a B. Com degree, major in Economics, from R. A. Podar College, Mumbai.
When not in front of a computer, Payal loves hiking, photography, and spending time with family.
Ivette McInally, Digital Marketing
Ivette has achieved a Bachelor of Computer Science (Honours) and is an IT professional with over 20 years of experience. She began her career as a software developer, initially specializing as an SQL Developer and technical support specialist, then she served as an IT instructor. Later, Ivette enhanced her IT abilities as report developer, technical support specialist, and digital marketing strategist for a major retailer. In this role, Ivette was in charge of digital marketing and print ad submissions, along with graphic design work for posters and signage. Most impactfully, Ivette was responsible for the firm’s e-commerce platform, web content, SEO, Google AdWords, Facebook paid advertisements, and YouTube channel.
Ivette’s broad, technical IT knowledge is enhanced by her knowledge of digital marketing strategies and her extensive hands-on experience with online marketing campaigns. Her innovative programs accelerate growth, increase demand, and maximize media budgets. Ivette’s knowledge and experience, along with solid attention to detail, make her a valuable member of the Outsource Marketing Team. Outside of work hours, Ivette is an avid reader and likes to spend time with her family.
Chris Powell, Senior Editor
As an IT professional for over 30 years, Chris has served as a senior solutions architect and technical team lead for many organizations, including most major telecommunications companies and ISPs across North America. He is committed to ongoing education and holds a Bachelor’s degree in Computer Science, and graduate degrees in Electrical Engineering and Business Administration. He also has certificates in New Media Journalism and Technical Writing.
During his career, Chris has authored numerous technical documents, papers, articles, and successful RFP responses. Additionally, he has been responsible for editing and overseeing a multitude of major project documentation suites as well as setting global professional services writing standards. His broad technical and business knowledge is complemented with a flair for adapting content to any audience for maximum effect, from succinctly explaining complex concepts to creating compelling, results-driven marketing copy.
Anna Hewstan, Social Media Content Manager
Anna is well experienced in social media, content and online marketing, retail marketing, financial services, and corporate branding. Her work experience includes senior management roles at Alive Magazine, Pharmasave Drugs National, and Invis & Mortgage Intelligence.
Her B.Sc. majoring in BioPsychology from the University of British Columbia gives her the edge when it comes to understanding human behaviour as it relates to consumer behaviour and marketing. Anna also has a diploma in Sales and Marketing Management from UBC-SMEI, facilitated by UBC-Sauder School of Business.
Silvana Giesse, Senior Editor
Silvana has both directed and executed a wide range of writing, editing, and marketing communications projects, including development of proposals, procurement contracts, technical publications, policy briefs, business plans, manuals, annual reports, newsletters, websites, magazine articles, books, and consulting reports.
Her extensive experience working in diverse sectors such as professional services, high-tech, energy, healthcare, and consulting has provided Silvana with the ability to learn quickly, face challenges with equanimity, and liaise in an effective manner with all stakeholders.
Silvana holds a Bachelor of Commerce and Business Administration degree with a major in Marketing from the University of British Columbia (UBC), as well as a Certificate in Liberal Studies from UBC. She is also a Certified Wellness Counsellor and Life/Career Coach.
Tina Parmar, Copy Editor
Tina is a Registered Kinesiologist and a graduate of University of British Columbia with a Bachelor of Human Kinetics degree. She brings over six years of experience working in an interdisciplinary rehabilitation environment, where she cultivated extensive experience in writing and editing professional communications. She has contributed to and edited many and varied forms of assessments and reports for a broad range of stakeholders. Tina understands the magnitude of creating content that is clear and impactful for decision-makers. This experience, along with her solid attention to detail, make her a valuable member of the Outsource Marketing Team. In her free time, when Tina is not engaged with her two young daughters, she enjoys healthy cooking, fitness, and scuba diving.