Marketing for Business to Business and Professional Services Firms
With in-depth expertise in the various industries we serve, Outsource Marketing brings insight and creative solutions to the marketing challenges faced by our clients. Our systems, processes, and exceptionally talented team members save valuable time and money by bringing our lessons learned and knowledge about a sector to every project.
This is where our firm got its start – helping a wide range of firms involved in the build space. From architects, designers and constructions firms to every engineering discipline you can think of – we’ve helped them all. If your firm is involved in building infrastructure and need help securing new work through proposals or want to take a fresh look at all your marketing efforts, we are the marketing company for you.
For some of our financial services clients, their biggest marketing challenging was lead generation. For others, it was finding a way to encourage referrals from existing clients. One or two clients wanted a brand refresh and to do a much better job of communicating their unique value proposition. We’ve even helped clients implement e-commerce strategies – packaging financial services as products and selling them online. Tell us what’s impacting your firm’s growth, and we’ll share what we’ve learned over the past 10 years.
The battle for talent shows no signs of ending. As more organizations turn to recruiters for help, executive search firm are turning to us to help them better position their brand, better communicate their systems, processes and personnel, and win large engagements through professionally written proposal. Our unique perspective, formed by working with an incredibly diverse range of professional services firms, helps our recruitment clients separate themselves from the competition.
Health and Safety
Security organizations that need help increasing their proposal win rate and differentiating their service offering. Medical services companies that want to implement effective lead generation programs. And educational facilities that want to attract more students to their training programs. Our experience helping health and security organizations, from Ontario to BC, is extensive.
We take great pride in helping organizations whose mission is to help others. We’ve worked with a few organizations whose purpose is to support Canada’s Indigenous population. And we continue to provide marketing and business consulting to a client that is developing a community centre that will help Cree youth rediscover their heritage and take pride in their culture. Our roster of clients also includes those providing a range of health and wellness services to Canada’s aging population.
From software as a service to a range of clean-tech innovators, we’ve helped start-ups and established firms raise awareness of their technologies, strengthen their brands, and improve their marketing and sales effectiveness. Along the way, we’ve launched a few websites, built several brochures, a few direct mail pieces, and authored some very effective marketing and brand-defining strategies.
Kitchen cabinets sold through dealers in Canada and the US. A manufacturer of high quality, custom-made draperies and bed covering that sells its wares to hotels around the world. And a speciality gardening company that distributes its lineup of plant nutrients and additives in home and garden centers around the world. We’ve helped our manufacturing clients in lots of different ways, but it almost always involved developing an effective brand positioning strategy, website design and development, social media management, and content marketing.