Professional Services Marketing Blog


When to Outsource Your Marketing You’re used to having a large measure of control over your business, and that’s probably how you like it. Keeping business functions in-house puts you in the driver’s seat and ensures that everything gets done exactly the way you want it. The ultimate goal is to grow your business, however, which means sooner or later you’re going to need some help. Despite becoming the master...

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How To Write a Winning Proposal You know you offer your clients nothing but the best, but you sometimes need to prove it in order to win new business. Your marketing team can put potential clients in front of you, but getting the job means impressing leads enough to convert them into customers. A formal proposal is often the way to do so, but writing it can feel a bit daunting. After all, getting the job depends largely on what you...

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How to Hire a Marketing Consultant You’ve decided to take the plunge. Whether because of a slow spell, a new competitor or just the need for a more focused strategy, you’ve weighed the options and decided it’s time to hire a marketing consultant. Now you just have to pick one. The right consultant can work wonders for your business. Choose poorly, however. and you’ll find yourself paying potentially exorbitant...

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When to Hire a Marketing Consultant   You started your own business to make money for yourself rather than padding someone else’s pockets. You then swiftly learned more about business overhead than you ever wanted to know and quickly sought ways to lower yours. The most obvious way, of course, was to wear as many hats as possible to keep payroll and consulting expenses down. Although you’ve likely had much success in...

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3 Signs You Should Outsource Your Marketing   If your current marketing plan is to wing it, you’re definitely in the market for some outside help. You’re also not alone. Most business owners don’t truly grasp how difficult creating a successful marketing strategy truly is until they sit down to do it. It’s easy to brainstorm some abstract marketing ideas, and you may have some truly good ones, but turning...

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In 2018, Outsource Marketing experienced significant growth with three new members joining our team. In May, Warren Mirko joined our team as Marketing Director.  With nine years’ experience in public relations, corporate, and government affairs, Warren is a valuable asset to our firm. In September, Payal Jhaveri joined our team as a full-time graphic designer with eight years’ experience specializing in corporate design.   Ending the...

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Outsource Marketing wishes everyone a safe and happy holiday season. The New Year is approaching fast, but we are ready and excited. Two new members are joining our growing team of writers, graphic designers, social media experts, and proposal managers in January.  Our service offerings are also expanding and we can’t wait to announce all of these exciting changes on January 2nd, 2019. Justin and I had a busy year meeting demanding...

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As the Summer season is upon us, Outsource Marketing is getting involved with the local community. We are hosting a car wash fundraiser in the parking lot of our office building to raise money and awareness for The Canadian Cancer Society – Cops for Cancer. Come out and join us in the fight against cancer and get your car washed on Sunday, May 27 at Windsor Square! If you are not able to make the May 27 event, you can also...

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It’s that time of year when Outsource Marketing brings the Holiday Cheer. We’ve got custom swag and Holiday Cards… and for marketing services, we cover the whole 9 yards. Happy Holidays far and near, We are here to provide you services all...

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Every year, the team at Outsource Marketing continues to develop their skills through ongoing education, attendance at seminars and knowledge transfer sessions. Recently, two of our members, Cheryl Schindler and Dusty Yurkin attended a BC Chapter of the American Marketing Association event entitled, the Changing Role of the Marketer. We would like to share a few things that we learned at this informative and well organized event....

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This holiday season, to give back to our community, Outsource Marketing has chosen to adopt a family through the Surrey Christmas Bureau. The Surrey Christmas Bureau Adopt-A-Family program connects individuals and businesses with a family in need. Every year they reach out to find around 1,000 sponsors so that every family and child in Surrey can celebrate Christmas. We will be providing a Christmas breakfast, lunch and dinner with...

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  We are excited to have Anna Hewstan join the Outsource Marketing team, and lead our social media marketing service offering to clients. I had a chance to sit down and speak with Anna shortly after she joined and ask her a few questions. Here is a quick recap of our conversation on the future of social media marketing. How has social media marketing changed since you ‘tweeted your first tweet?’ Initially, many organizations...

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    Lead Generation for Professional Services Firms If you’re like most professional services providers, you need a lead generation system. It’s the surest path to more customers and revenue. The challenge for many is balancing the need to complete current projects with the investment of time required to build a pipeline of future opportunities. Or maybe you have the time, but don’t know how to establish an efficient...

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  What is the most important asset in your business? Your product or service? Your computer or other equipment? The money you have in the bank? Perhaps surprisingly, it’s none of these things. The most important asset your business has is the relationships you’ve built along the way. Relationships are an integral part of long-term success, no matter what industry you work in. Take Relationships to a Deeper Level To truly...

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  Every firm, at some point, has questions about how to grow and better meet the evolving needs of existing (and potential) clients. Questions it struggles to answer. For smaller firms, or those just starting out, maybe it involves determining how best to position a new product or price an innovative service offering. As firms grow, their questions become more complex and nuanced. Medium-sized firms, considering expanding into...

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The Power of Your Proposal’s Executive Summary   Just imagine, for a moment, being a proposal evaluator. Put yourselves in their proverbial shoes. A stack, maybe 10 proposals, sit in front of you. You have an obligation, no duty, to review each one thoroughly. To evaluate each, with independence and fair-handedness, and to select the winning proponent that will deliver a vitally important project that will serve the interest of...

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  Becoming a ‘trusted advisor’ is the ultimate goal for many professional services providers. I’ve heard it many times from a wide range of clients, including architects, engineering and construction firms, accountants and financial planners. It’s a worthy objective to be sure. As a trusted advisor, your role evolves into one that’s more encompassing and built upon trust. The relationship becomes less transactional and more...

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The oldest communication tool in history is storytelling. Even today, amongst the numerous new tools and technologies, storytelling still is one of the most powerful forms of communication. Humans have always related to stories on a personal level as they are memorable. It is for this reason that great leaders have been known to use stories to effectively communicate and to influence others. Stories have more depth and layers than raw...

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To market and sell a professional service, you need to communicate to your customers what it’s like to work with you. You can’t just tell them; you need to show them.

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Professional services providers need their own marketing strategies and frameworks. They need systems and processes designed to position, differentiate, and convince consumers of the value they offer.
They need to know the three most effective ways to ‘sell a human being.’

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Developing a strong, compelling proposal win strategy isn’t easy. But when done well, it’s often the difference between winning and losing. Answer these 10 questions, and you’ll be on your way to crafting a winning proposal strategy.

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The best piece of advice that I integrated into my business, and personal life, is to only do what I enjoy to do. When you are passionate about a pursuit, you are more likely to do it well and to succeed. Working should not be just about making money. Life is too short not to enjoy eight hours (or more) out of your day. You can be the best at what you do, and you can make a lot of money, but if you are not having fun then the...

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Before committing your firm’s time and money on chasing its next proposal, determine whether you and your team are just involved, or fully committed to winning? Completing a winning submission is a time consuming endeavor. To have a chance at success, everyone involved must be given the opportunity to invest all of their time and energy.

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Before you decide to commit the significant time and resources required to complete your next proposal, you should be asking yourself a few tough questions. By answering just these eight questions, you are much more likely to pursue only those pursuits where your chances of success are greatest.

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Outsource Marketing has developed a 21 Point Proposal Check-Up Tool to guide clients through the various elements of a successful proposal. From the front cover to back, our checklist will help you captivate your audience and communicate your winning strategy.

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The second in our ongoing series of interviews with inspiring leaders of small to mid-size companies. Mark Forward, Vice-President and General Manager of Concord Security shares his thoughts to engage and inspire the next generation of leaders and entrepreneurs.

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The first in our ongoing series of interviews with inspiring leaders of small to mid-size companies. Frank Siekmann, President of Merit Kitchens shares his thoughts to engage and inspire the next generation of leaders and entrepreneurs.

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  As marketers, we believe everything communicates something. No matter how big or small, each interaction with clients is an opportunity to strengthen a company’s brand, and reinforce what makes it a great company. The annual company Christmas card is no exception. Having worked with, and for, both large, global firms and smaller founder led companies, I readily admit that the creative process for creating the company’s...

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