21 Point Proposal Check-Up

Do You Win as Often as You Should?
If you are like most professional services firms, you rely on proposals to win some, or maybe most, of your firm’s work. And it’s very likely, especially if you’re reading this, that you’re not getting the results you want.

Now is the time to review your approach, strategies, design, and content with the goal of dramatically improving your results. Our 21 Point Proposal Check-Up will show you how. Over the past year, our clients either won or were short-listed for 92% of the proposals we completed on their behalf.





Our Winning Perspective
Over the past five years, we’ve written hundreds of proposals and participated in scores of evaluation debriefs. And we’ve worked alongside organizations tasked with selecting successful bid proponents. We know what’s required to create a winning proposal.

We’ve now taken everything we’ve learned, and packaged it into a powerful document that will show you how to dramatically improve your next submission, and significantly boost your chances of success.


21 Point Proposal


A Clear Plan for Better Proposal Results
Our 21 Point Proposal Check-Up outlines the winning strategies and best practices of successful submissions. It’s a ‘recipe for success’ for your next winning proposal.

To create our proposal check-up, we first identified the 21 key elements of a winning submission. They cover every facet of a proposal, including:

  • Cover letter
  • Executive summary
  • Win strategy
  • Design and layout
  • Content – style
  • Content – substance

Based upon years of practical experience, research and feedback from evaluators, we then identified a list of best practices. These best practices provide concrete ideas and examples on how to dramatically improve each of the 21 key components – and create a winning submission.


How it Works

With your purchase of the 21 Point Proposal Scorecard, Outsource Marketing evaluates up to three of your firm’s proposals against best practices, quantifies the opportunities for improvement, and provides detailed recommendation on where and how to improve your next proposal submission.

The 21 Point Proposal Check-Up takes approximately five days to complete and costs $750.


Contact Us Today to Get Started.