Content marketing services is a competitive advantage you don’t want to do without. Content marketing, like blogs, case studies and email marketing, can help your business generate new leads and nurture existing prospects until they are ready to buy.
In practice, however, content marketing can be a challenge for most small to medium-sized companies. It takes time, expertise, and consistent execution.
If you’re feeling overwhelmed or pushed for time, content marketing can feel like a heavy burden. If that’s the case, you should consider working with a content marketing service rather than scaling back your efforts, or abandoning them altogether. Here’s why:
Our content marketing services start with a plan that connects your business with buyers at every step along their buying journey. Developing a deep understanding of your organization, and your ideal customers ensure we develop the right types of content, at the right time.
We work hard to understand your customer’s pain points so we can create content that encourages action. We’ll also create a timeline or calendar of events for your content creation and publishing to deliver consistent and reliable results.
If you’ve already begun putting together a content or email marketing campaign, fear not. We often find that the businesses we work with already have some material such as blogs, infographics, white papers and case studies that we can use to help get the content marketing ball quickly rolling.
Continually creating new content is the most demanding and challenging area of content marketing. It’s time-consuming for sure, but it may also require skills you don’t have. Quality content requires professional writers, graphic designers, and individuals with a deep understanding of your organization, industry and competitors.
Our specialized writers and graphic designers produce content in various mediums. Everything we produce is authoritative and features a clean, professional look and feel. The content we create includes blogs, e-books, email newsletters, guides, videos, opinion posts, infographics, white papers, video blogs, or vlogs, surveys, research papers, quizzes, polls, podcasts and press releases.
Amazing content only has value if its read. With content marketing, an “if we build it, they will come” mindset will lead to disappointing results. Instead, we utilize SEO best practices, customer behaviour models, keyword research and competitive analysis and insight to help get your content in front of the right eyes.
However, these tasks aren’t a once and done proposition. Getting your content in front of clients, and maintaining its digital visibility, is an ongoing process that involves a variety of tools, technologies and approaches. We can also connect your business with industry leaders and influences who may be willing to share and promote your educational material.
After we’ve optimized your content and positioned it in the proper places, we keep an eye on performance. These metrics inform future marketing decisions, telling us what is working well and where we need to pivot.
Many years ago, inventor Ron Popeil used the tagline “set it and forget it” to describe how easy it was to make a rotisserie chicken in his new oven. Although an attractive strategy for making chicken, you simply can’t subscribe to it when it comes to your content marketing.
Google loves fresh content, quickly devouring it and using it to replace older statistics, screenshots and links. If you want your content to be highly visible in search engine results pages (SERP), you need to keep it fresh and engaging. A website that features stale and outdated content may be worse than one with no content at all.
Our content marketing services provide fresh content on an ongoing basis. We’re also happy to take a look at your existing website. If it hasn’t been updated recently, we can help develop fresh content that aligns with your current content marketing goals.
As is true of traditional marketing efforts, it’s crucial that you monitor the success of your content marketing program. The first step is determining what success looks like. Do you want to double webinar registrants? Do you want to increase the response to your email marketing efforts by 25%? Are you looking to generate 50% more leads next month?
Once you know where you want to go, we can help map your progress toward getting there. If you like numbers, we’re happy to provide you with all the data you could ever want about your content’s performance. If you prefer advice over raw numbers, we’re happy to analyze the data for you and make suggestions on ways to tweak and improve your content marketing strategy.
We’re ready to help you devise and implement a content marketing strategy today. Contact us today to discuss your content marketing goals and develop a plan that satisfies both your goals and your budget.
