Content Marketing
Your competitive advantage
Gain a Competitive Advantage with
Content Marketing Services
Content marketing services, like blogs, case studies and email marketing, can help your business generate new leads and nurture existing prospects until they are ready to buy.
However, content marketing can be challenging for most small to medium-sized companies. It takes time, expertise, and consistent execution.
Content marketing can feel like a heavy burden if you’re feeling overwhelmed or pushed for time. If that’s the case, you should consider working with a content marketing service rather than scaling back your efforts or abandoning them altogether.
- Content marketing generates 3x more leads than outbound marketing but costs 62% less
- Company websites that regularly produce content receive 8x more traffic
- Small businesses that maintain a blog generate 126% more lead growth
- A staggering 82% of buyers feel more positively toward a company after high-quality content
- About 70% of potential customers prefer getting acquainted with new companies through their content
Content Marketing Strategy
Our content marketing services start with a plan that connects your business with buyers at every step along their buying journey. Developing a deep understanding of your organization, and your ideal customers ensure we develop the right types of content, at the right time.
We work hard to understand your customer’s pain points so we can create content that encourages action. We’ll also create a timeline or calendar of events for your content creation and publishing to deliver consistent and reliable results.
If you’ve already begun putting together a content or email marketing campaign, fear not. We often find that the businesses we work with already have some material such as blogs, infographics, white papers and case studies that we can use to help get the content marketing ball quickly rolling.
Content Creation
Continually creating new content is the most demanding and challenging area of content marketing. It’s time-consuming for sure, but it may also require skills you don’t have. Quality content requires professional writers, graphic designers, and individuals with a deep understanding of your organization, industry and competitors.
Our specialized writers and graphic designers produce content in various mediums. Everything we produce is authoritative and features a clean, professional look and feel. The content we create includes blogs, e-books, email newsletters, guides, videos, opinion posts, infographics, white papers, video blogs, or vlogs, surveys, research papers, quizzes, polls, podcasts and press releases.
Content Optimization
Amazing content only has value if its read. With content marketing, an “if we build it, they will come” mindset will lead to disappointing results. Instead, we utilize SEO best practices, customer behaviour models, keyword research and competitive analysis and insight to help get your content in front of the right eyes.
However, these tasks aren’t a once and done proposition. Getting your content in front of clients, and maintaining its digital visibility, is an ongoing process that involves a variety of tools, technologies and approaches. We can also connect your business with industry leaders and influences who may be willing to share and promote your educational material.
After we’ve optimized your content and positioned it in the proper places, we keep an eye on performance. These metrics inform future marketing decisions, telling us what is working well and where we need to pivot.
Content Maintenance
Many years ago, inventor Ron Popeil used the tagline “set it and forget it” to describe how easy it was to make a rotisserie chicken in his new oven. Although an attractive strategy for making chicken, you simply can’t subscribe to it when it comes to your content marketing.
Google loves fresh content, quickly devouring it and using it to replace older statistics, screenshots and links. If you want your content to be highly visible in search engine results pages (SERP), you need to keep it fresh and engaging. A website that features stale and outdated content may be worse than one with no content at all.
Our content marketing services provide fresh content on an ongoing basis. We’re also happy to take a look at your existing website. If it hasn’t been updated recently, we can help develop fresh content that aligns with your current content marketing goals.
Content Reporting
Once you know where you want to go, we can help map your progress toward getting there. If you like numbers, we’re happy to provide you with all the data you could ever want about your content’s performance. If you prefer advice over raw numbers, we’re happy to analyze the data for you and suggest ways to tweak and improve your content marketing strategy.
As is true of traditional marketing efforts, it’s crucial that you monitor the success of your content marketing program. The first step is determining what success looks like. Do you want to double webinar registrants? Do you want to increase the response to your email marketing efforts by 25%? Are you looking to generate 50% more leads next month?
Crafting Content that Informs, Engages, and
Turns Prospects into Clients
Every company should be generating content that captivates and converts. Whether educating or engaging your customers, your content is critical to your success. If it isn’t part of your core business, let it be ours.
Outsource Marketing’s team of expert content creators and strategists will take over. We will speak for you in the clearest, most compelling voice, amplifying your message, selling your services and optimizing your SEO.
Book your Free Consultation Today!
During an initial 15-minute call, you’ll understand why clients return to Outsource Marketing for their content marketing needs and how our proven lead-generation system delivers results.
We’d be happy to share some of our work during an introductory meeting.