Thinking About Hiring a Marketing Consultant?
Over the past 10 years as our clients’ marketing consultant, we have resolved a wide range of marketing challenges – helping clients implement strategies and tactical plans that continue to grow their revenues and increase new client acquisition.
Are you wondering if your organization needs a marketing consultant? Here are a few signs that indicate your firm would benefit from hiring a marketing consultant like Outsource Marketing:
- Your business has enjoyed success, but competition is increasing, and you’re concerned you may be falling behind
- You’re disappointed with your marketing and sales results and don’t know where to start to grow revenues or develop new leads
- Something has disrupted your business’ status quo – maybe technology, a new competitor or government legislation – and you don’t know how to respond
- You don’t understand how to take advantage of modern, digital marketing techniques, or how they can complement your company’s traditional approach to marketing
- Your marketing staff is overworked, or you lack the financial resources to hire a team with all the necessary skills
- Your marketing strategies are thrown together, or you don’t have a strategy and are focused solely on marketing tactics
What Makes Our Marketing Consultants Different?
We are experts in business-to-business and professional services marketing. That’s pretty much all that we do.
Our team has been guiding organizations, just like yours, to greater growth for decades. We have the knowledge, expertise, and practical experience to contribute to the success of your firm. Our systematic approach and proprietary systems deliver results.
If a marketing consultant doesn’t understand your firm, its competitors, and your industry, they won’t be able to deliver what your firm needs. We are focused solely on serving the strategic and tactical marketing needs of business-to-business and professional services firms.
Services Provided by our Marketing Consultants
We like to think of ourselves as our clients’ Chief Marketing Officers. We provide marketing consulting services that help clients make the most of their marketing investment and build out their marketing program – creating a valuable competitive advantage. We offer the following marketing consulting services.
A comprehensive overview of your organization’s marketing, delivering strategic recommendations to grow revenues by creating stronger competitive differentiation, strengthening your brand and outlining a wide range of best practices. A marketing assessment is often the foundational piece to a more in-depth review of an organization’s strategy and business development efforts.
A marketing plan outlines how you will use the resources available to you to build an ongoing case that your business, products, and services are the obvious choice for a narrowly defined, ideal customer segment. Our marketing plans are straightforward, easily understood documents. They provide clear direction for your marketing, brand, and business development efforts.
Brand and Competitive Positioning Strategy
A well-defined, properly positioned brand is invaluable to your business as the battle for customers intensifies. It’s important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
Digital Marketing Strategy
Digital marketing is changing the professional services firms and business-to-business (B2B) organizations attract new clients and grow revenues. But without the right strategy, you will spend a lot of money and get very little in return. An Outsource Marketing digital marketing strategy will help scale your marketing and provide a unique competitive advantage.
Social Media Engagement Strategy
Social media is one of the most effective ways to promote your firm’s content and create new leads. But the landscape is continually shifting, and what worked yesterday probably won’t work tomorrow. You need original content, a willingness to share your organization’s “voice” and advertising to increase awareness and engagement. You need a strategy – we can help.
Customized Marketing Consulting
Every business is unique, and there is a good chance you have some something specific that’s impacting your business’ success. As your marketing consultant, we can tailor an engagement to address whatever is confronting your business. We have deep expertise in the areas of business strategy, marketing, brandings, sales, business development, and digital transformation.
Let’s Talk About Your Marketing Consulting Needs Today
A quick, 15-minute introductory chat is the best way for us to better understand your needs and recommend a few options for you to consider. Click on the button below to get started today.