Outsourced Marketing


An Inside Look at Outsourcing Marketing

Marketing firms looking for your business will extol the many virtues of passing your marketing efforts off to someone else. They’ll tell you that outsourced marketing can save you money, make you nimbler, help you utilize technology effectively and keep marketing campaigns running on time.

The good news is, all these things are true. The right firm can do all of this for your business and more. But like a magician guarding his tricks, many marketers fail to elaborate on how they’ll accomplish all these wonderful things.

At Outsource Marketing, we like to do things differently by operating with full transparency. We will explain exactly what we can achieve for you and how we plan to do it.

Here’s what you can expect when you outsource your marketing with Outsource Marketing.

 

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Expertise

When your marketing is executed by a multi-faceted team of strategists, analysts, SEO specialists, copywriters, graphic designers, marketing automation experts and other professionals, your business will prosper.

But hiring a marketing army of professionals is as cost prohibitive as it is impractical. Outsourcing your marketing, however, gives you access to a practically bottomless pool of talent across multiple industries. We’ve already assembled a team of experts, so you don’t have to. And instead of hiring all of them, outsourcing allows you to hand-pick professionals a la carte, only working with and paying for the ones you need for a specific initiative.

Our marketers can also bring some knowledge of your industry to the table. Because we work for such a wide variety of business to business clients, the odds are high that we’ll already have someone with a solid understanding of your target market.

We are a full-service marketing agency that offers:

Digital MarketingCopy-writingWeb Development
Graphic DesignPrint DesignAdvertising
Social MediaLead GenerationProposal Writing

Flexibility

Companies need the strategic and organizational mobility to shift gears at a moment’s notice. Outsourcing allows you to have an instantly prepared and specialized team available whenever a shift in your business occurs and your marketing strategy needs adapting. It also enables your company to explore new approaches without a long-term commitment.

Marketing needs eb and flow. One month, you need a marketing staff of five with SEO and advertising skills, the next month you may only need a team of two with design backgrounds. Shifting around staff or continuously retraining them is ineffective. Outsource your marketing and experience the flexibility of having any type of specialist, in any amount of capacity you need, at any time you want it. With an outsourced marketing team, you only pay for the services used for the length of time needed.

Accountability

Unfortunately, bad ideas and poor marketing strategies happen. When they do, you get less bang for your marketing buck. It’s important to correct missteps quickly, but first you must recognize them, which is sometimes difficult. Outsourcing corrects this problem.

Accountability is achieved when both client and marketing firm understand the metrics. We know what to look for and how to measure the success of a marketing initiative. As part of our agreement, we sit down with our clients and discuss what success will look like. The metrics we use to measure it must be quantifiable. And they get built into the heart of our marketing programs, so everyone knows what to expect.

If we’re not hitting our goals, you’ll know it as soon as we do. These measurable goals tell us what’s working and what isn’t so we can adjust and deliver the results we promised.

Speed to Market

A great marketing strategy is useless until it’s implemented. When business is booming, however, your employees are stretched thin which can delay the implementation of your next marketing initiative. Getting marketing materials drafted, proofed, and in-front of prospects takes time your people may not have. As such, either your core business or your marketing plan suffers.

Outsourcing these tasks solves this problem. You and your employees can focus on your core business while we produce marketing deliverables with lightning speed. That’s our core business, so we’re set up to do it efficiently and effectively. We also know how to generate a wide variety of materials, which means we don’t have the learning curve an in-house team will when asked to do something new or unfamiliar. Dedicated marketing firms primary focus is on turning ideas into reality quickly so you can start benefiting from them as soon as possible.

Savings

Business gurus often claim that outsourcing your marketing is an excellent way to save money. Business owners, however, often wonder how this can be true when they’re looking at a hefty marketing services estimate. It’s true that good marketing services don’t come cheap, but they do save businesses money in the long run. How?

Even hiring a small in-house marketing department can easily prove a six-figure investment. Taking on staff means paying salaries and payroll taxes, covering health insurance premiums, providing the equipment and tech needed to do the job and securing space for your employees to work.

Outsourcing allows you to pay only for the services and people you need when you need them. Suddenly your marketing costs become variable rather than fixed and you can enjoy much more control over how much you spend and what you spend it on.