Client: AFC Construction
Service: Logo Refresh; Stationary Package
Project Description: AFC Construction offers Project Management, Construction Management and General Construction services. They have built award-winning homes, commercial complexes, multi-residential developments and nearly everything in between.
But its their exceptional ability to problem solve while balancing project costing and quality construction that’s key to the service they provide clients. They have earned the trust and confidence of British Columbia’s leading developers, architects and engineers – one project at a time.
They challenge convention, and always looks for a better way to deliver value and a superior experience. They pride themselves on identifying design issues before they become construction problems. They take great pride in being personable, professional, and receptive to the questions and concerns of all stakeholders.
Outsource Marketing was hired by AFC Construction to chart a new course for the firm. With competitive pressures mounting, AFC realized that continued success required stronger and more effective marketing. They needed to find a way to better communicate their amazing value proposition, and help prospective clients see what makes AFC construction so special.
Informed by extensive market research and client interviews, Outsource Marketing developed a compelling brand and marketing strategy that touches all facets of AFC’s business development efforts. AFC’s new tag line, Building to a Higher Standard, reflects the firms commitment to getting better everyday. The importance of what they build demands that it serves individuals, and communities, for today and tomorrow. They view every project as an opportunity to create a stronger connection between people, their environment, and the surrounding community.