Content Marketing / Lead Generation


Content Marketing / Lead Generation

Client: Money Coaches Canada

Service: Content Marketing / Lead Generation

Project Description: Money Coaches Canada, the nation’s leading provider of advice-only financial planning, needed help raising brand awareness, and generating leads for its 20 + coaches from British Columbia to Ontario.

They turned to Outsource Marketing to devise an innovative content marketing strategy, manage all facets of content creation, and ensure a steady stream of quality leads to their team of financial services professionals.

In addition to creating an overarching strategy that guides the type of content created, and how it is distributed, Outsource Marketing developed a structured and detailed content calendar to ensure every milestone is met, and opportunity leveraged.

Integration of multiple platforms provided a key element to success. Social Media channels, blog, newsletter and email marketing all proved to be important tools to optimize to achieve the lead generation objectives for Money Coaches Canada. On-line advertising has also proved to be an important element in their lead generation efforts which is managed by Outsource Marketing’s technology partner – Relentless Technology.

Each month, a detailed review of what’s working, and what’s not it conducted. We look at what content is being well received by Money Coaches Canada’s target audience, and which channels of distribution are meeting expectations.

And the results? Pretty impressive if we do say so ourselves.

Leads and conversions are up, really up. The money coaches are busier than ever, and more and more clients are benefiting from the amazing work this organization delivers.