Client: Ferro Building Systems
Service: Corporate Brochure
Project: Many potential clients of Ferro Building Systems have preconceived notions of what a metal building can do, and the level of service (or lack thereof) provided by metal building providers. Many of those beliefs are both negative, and deeply held. This presented us with an opportunity to ask our target audience to “Think Differently”.
The aim of Ferro’s corporate brochure was to tackle, head on, the preconceived notions of what a metal building can do, and the expectations of metal building providers. We challenged the ideas of what constitutes “service” in the metal building industry. And we found innovative ways for readers to think more broadly about what a metal building provider should do to help move a client’s business forward.