Merrit Kitchens
Privately owned and based from its headquaters in Courtenay, BC.
AFC construction has been providing project management, construction management and general contracting services on a wide variety of projects since the foundation of the company in 2004.

Website Development

Project Description:

Founded in 1971, Merit Kitchens is privately owned and led by a third generation cabinet manufacturer who traces his roots to one of the most successful kitchen cabinet manufacturers in Germany. Over the past 16 years, Merit Kitchens has earned a reputation for quality, value and inspired design.

With modern technology and manufacturing techniques, quality materials, and superior European craftsmanship, Merit Kitchens creates custom kitchens and bathrooms that combine beauty with intelligent design.

Merit truly believes that they offer more than kitchen and bathroom cabinets. They provide something that enriches the daily lives of its clients – each, and every day, and for decades to come. Today, Merit delivers cabinets in Canada as far east as Ontario, and throughout the U.S. They are also active in select Asian markets.

Outsource Marketing was hired to develop a brand and communications strategy that effectively positioned the firm as a manufacturer of premium kitchen and bathroom cabinetry.

To be successful, the strategy needed to go beyond product positioning, and take into account the experience consumers have with Merit Kitchens, and their network of Dealers across Canada and the U.S. An important element of implementing this new marketing and communication strategy was a new website.

Outsource Marketing provided strategy and content development services, and worked closely with its strategy web-development partner, Relentless Technology, for web design and development implementation.











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