Workplace Medical Corp.
Founded in 1952 by Dr. Franklyn Shapiro, Workplace Medical Corp. (WMC) delivers an unprecedented range of medical-related services to private and public-sector organizations throughout Ontario and across Canada.
Over the past 65+ years, the mission of WMC has remained the same: Keep Canada Working. From prevention and response to return-to-work services, they help organizations make the most of their greatest asset – its employees.
Today, WMC is the leading provider of occupational health service in Canada, delivering services to over 3,000 private and public organizations from coast to coast. No other organization offers its industry expertise and breadth of services.
Graphic Design and Layout
It was September 2017, and Bill Shapiro, WMC’s President and CEO, was working on an important proposal. It represented a significant opportunity for the organization, and he realized a professionally written submission would likely be the difference between success and failure.
After a quick google search, several phone calls, and an in-depth presentation on Outsource Marketing’s proposal management process, Bill decided to work with our team on his submission to the Toronto Police Service (TPS) for Pre-placement Medical Assessments.
The TPS is a public policing organization, governed by provincial statute, the Ontario Police Services Act (Act). It is the largest municipal police service in Canada delivering public safety services with an approved establishment of 5,604 sworn police officers of various ranks, approximately 2,062 civilian professional support staff in multiple roles and functions, and an estimated 460 volunteers (such as Auxiliary Officers) with a net annual operating budget of $1,003.5 million (2016).
Pre-placement medical examinations are conducted for a number of both civilian and sworn positions, specifically: Police Cadets, Auxiliary Police Officers, Parking Enforcement Officers, Communications Operators, and Court Officers.
Our Plan of Action
Taking on such a large, complex proposal – one that is essential to the growth objectives of a client – is like going from 0 to 100 mph, with no margin for error. But we were up to the challenge.
Like most proposals we manage, we started by creating a responsibility matrix, response templates and developing a few design ideas for the ‘look and feel’ of the submission. We led a kick-off meeting to review the RFP in detail and begin developing a “win strategy.”
A thoughtful win strategy, skillfully implemented throughout a submission, is one of the best ways to increase your chances of success. Clients often believe an effective win strategy begins and ends with ‘our people, our project experience and commitment to customer service.’ That’s simply not good enough in most competitive situations. And WMC understood that.
Outsource Marketing guided Bill and his team through our process for developing a proposal win strategy. As we authored responses to each question in the RFP, we were sure to reinforce the key messages of the win strategy at every turn. We also found ways to communicate the core elements of the strategy throughout the bid, including images, graphics and pull-quotes.
WMC’s proposal was shortlisted, and their management team asked to present to the members of the evaluation committee. Outsource Marketing designed the shortlist presentation and provided delivery training.
Based upon the success of this initial engagement, Workplace Medical Corp. and Outsource Marketing have collaborated on over 50 RFQs and RFPs. Today, Outsource Marketing is WMC’s outsourced proposal management team.