Proposal Writing for Property Developer


Rise Commercial Development

Client

Rise Commercial 

Typically commercial real estate is an investment vehicle available only to very wealthy individuals or large corporations. RISE Commercial Development created an innovative business model that makes commercial real estate investing accessible to average investors.

RISE brings together a small number of individuals who collectively can secure the financing to build, lease and manage first-rate developments. To date, by partnering with more than 40 individuals across Western Canada, RISE has developed over 650,000 square feet of real estate. Their focus is on mixed-use and commercial developments.

Headquartered in Kelowna, RISE brings a dynamic and experienced team who share a passion for bringing development visions to life. For every building RISE develops, they provide the funding for a nurse practitioner to open and run a medical practice in Kenya

Services

Win Strategy

Proposal Writing

Graphic Design and Layout

The Backstory

Kelowna created a master plan for a piece of land situated at 350 Doyle Avenue, the location of the City’s former RCMP detachment.

350 Doyle Avenue is an integral part of Kelowna’s master-planned Art Walk. The Art Walk design connects key components of Downtown – the community theatre, courthouse, art museum, Rotary Centre for the Arts, and Prospera Place Arena. The site is at the center of the Cultural District that was once home to the Okanagan’s historical Fruit Packing industry.

The property was offered to third-party developers through a Request for Proposals (RFP). Based on a 99-year lease, proponents were invited to submit their proposed developments in keeping with the master plan, which encouraged a mixed-use development with commercial at grade and residential units above.

To lead the development of their proposal, RISE Commercial Development hired Outsource Marketing. 

Our Plan of Action

Communicating our client’s vision, through the design of the proposal and the written word, were critically important to developing a winning submission.

Once we understood the key features of the project, and how it complemented the City’s master plan for the area, we developed a ‘win strategy’ to guide the proposal’s copy and overall design. The proposal needed to tell the story of our team’s vision for the future of downtown Kelowna’s old RCMP precinct.

Our proposal demonstrated that the proposed design supported the momentum of the Cultural District and filled the need for more housing options downtown, in addition to delivering new spaces and amenities that would benefit the entire community.

 

The architectural firm for the proposed development produced outstanding renderings of the project that we featured throughout the submission. The inclusion of lifestyle images helped paint a vibrant picture of what the future holds if RISE developed the land at 350 Doyle Avenue.

Epilogue

RISE was selected as the successful proponent. As part of the $7-million, 99-year lease agreement, RISE will provide a 6,000-square-foot cultural space within the development, construct a new civic plaza, and extend the Artwalk to Doyle Avenue.

Our Work

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