Client: AFC Construction
Service: Website Design
Project Description: Outsource Marketing’s goal for the design of AFC Construction’s new website was to strengthen its brand and support the firm’s business development efforts. To achieve these objectives, their new web presence needed to answer one critically important question: Why choose AFC Construction?
In an environment where many potential clients consider all construction firms to be broadly similar, we had an opportunity to differentiation AFC from its competitors, and clearly communicate its unique brand and value proposition.
With their new site, we placed a great deal of emphasis on the ‘experience’ component – what it’s like to work with AFC Construction. We also wanted to fully leverage AFC’s impressive project portfolio. It was important to place their clients at the centre of every project description, and use their portfolio to reinforce the firm’s brand positioning.
Working with one of our web technology partners, Medium Rare, we adopted a mobile-first approach to the site’s design. We wanted to ensure the same great user experience, regardless of device. AFC’s new site performs exceptionally well on all types and sizes of devices – from mobile and tablet through to desktop.